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your ego, expectations and everything in the fire of Holi and enjoy the
festival. Happy Holi!
Hindu spring festival Holi passes by and if your just like ‘ME’ you would just
associate this festival as that as one of water balloons and coloured powder!
Yes! That’s all I ever thought it was throughout my childhood for years
altogether, until this feeling of curiosity started to ring in harder than the
desire to play. That’s when I knew I just had to stop and just understand why
it was being celebrated, its history and why it continued to be celebrated.
and wasn’t a small one. It wasn’t India that was celebrating Holi I found out
that other parts of the world were also too! Now that was something really interesting!
Beyond the Indian diaspora, which meant including Nepal, South Asia, Jamaica, Suriname,
Guyana, Trinidad and Tobago, South Africa, Malaysia, the United Kingdom, Mauritius,
the United States, Canada, and Fiji. Now this was baffling to me! I couldn’t
believe that this festival was so spread out.
and Europe as well. It is even celebrated in Pakistan (community events) – Karachi,
Sindh, Hyderabad, Hazara, Lahore, Multan and Rawalpindi. This ‘so called’
festival is a festival of love, colours and frolic. It was definitely an
indication of the end of winter and the beginning of spring season – the Hindu
religious festival that has also become quite popular with many non-Hindus as
well.
is known to be a festival of colours, a festival of love and also a festival of
spring. It is also one where people of all races and religions participate
and enjoy in the celebrations. This occasion is a significant occasion
to rid oneself of past errors and end conflicts by meeting others, a day to
forgive and forget.
take note that it is also known as Phakuwa (Tamil), Phagwah (Assamese),
Festival of Colours., or Dola jātra (Odia:
in Odisha,
and as Dol
Jatra (Assamese
or Basanto utsav (“spring festival”) in West Bengal and Assam. These celebrations
and customs vary across different areas of India.
Besides signifying the
beginning of spring, it also celebrates agriculture – commemorating good spring
harvests as well as harvest land; a time to bid departure to the cold winter.
It is also a very important time to reset and renew ruptured relationships; end
conflicts no matter how hard that may be and end the accumulated
emotional impurities and baggage from the past.
It has inspired a number of social events (charity), music festivals and
electronic music festivals.
Colour? Firstly, it is and has been a tradition to wear white clothes on this
day, so that by the end of the day they will be dirty –through the joy and
excitement of throwing colour and water as well as grooving to music.
words. This festive occasion uses a lot of colour, which is symbolic of a
change in weather. It is believed to cause cold and viral fever. However, the
playful nature of tossing colours upon each other KumKum (turmeric
is dried and powdered with a bit of slaked lime), Mehndi (Myrtle)”, Indigo plant, Beetroot plant, fruits of amla (Indian Gooseberry) and vegetable carbon
(charcoal) offer gray to black colours. Neem (Indian lilac), Bilva (Bilwa) and
Haldi (turmeric powder) are believed to have medicinal herbs in them and are
prescribed by Ayurvedic doctors.
However,
this was the past. In our current times there has been a fast paced
availability of commercial availability of attractive pigments; slowly
replacing natural colours synthetic colours. This has resulted in causing mild
to severe symptoms of skin irritation and inflammation. However
one of the most prominent features of Holi is the Holi Pooja that takes place a
day prior before the Holi festival. This is known as Holika Dahan.
No pooja is
performed on the day of Holi. The day prior is the day when a bonfire is lit to celebrate the
victory of good over evil. Another
feature of this festival is the LOUD PEPPY MUSIC being heard all across the neighbourhood! There
will always be this insanely happy ‘balam-pichkari’ vibe across the city. From
‘Balam Pichkari (Yeh Jawaani Hai Deewani
(2013))’ to ‘Rang Barse’ there is a whole playlist of Holi songs to groove to
as you celebrate the day! Anu Malik and Sunidhi’s voice are on the most
familiar voices you fill fear!
what does this mean for business and stocks and shares?
thing is for sure and that is that for social media companies it’s a great time
for them to work hard on churning out a great social media brand for their
company. Urban
Tree, Asian Paints, Indigo, Cornetto, Hike, Flipkart, Aircel, Tata, Docomo,
Pepsi, Reebok India, Mentos, Zomato India, Vanish, Toppr.com, All India Radio
News, etc.
While almost every single
year every bank, office, school, college, office, bank government office and
even private office remains open; this year the country’s equity markets will
remain closed. The Indian equity, forex, debt and commodity markets are closed
on Thursday on account of Holi. It’s
an indication of meeting others, to forgive others and to forget the past.
However did you know that there is a symbolic legend as to why Holi is
celebrated as the festival of colours in honour of the Hindu God Vishnu and his
follower Prahlada?
The Holika bonfire,
which people lit before Holi on the eve of Holi, signified the celebration of
good over evil. Colour
is smeared all over each other with of course gulal. Water is thrown on each
other and balloons are commonly used and ‘pichkari’ are also some commonly
used items. Holi can never be ‘COMPLETE’ without snacks and Thandai and popular
Holi sweets such as Ladoo, Gujiya, Burfi and Imarti.
Dry fruits, Holi gifts are
also exchanged. Holi
has a long and historical background that it’s hard to just hard to practically
break ties and STOP this TRADITIONAL festival. It will and always remains a
festival that will offer us a beacon of hope for reuniting with family, friends
and dear ones. It’s an occasion of colour where they can add in hues from the monotonous
life that they may be leading and usher in a great amount of enthusiasm into
it.
time to show affection. All the colours that are on you are of love! #RoopDurgapal

