After a long pandemic-induced hiatus, the much-awaited Ajio-Luxe Weekend – third edition was held from February 3rd to February 5th, 2023. Held at the premium open-air turfed venue located in Bandra-Kurla Complex, the Jio World Garden there was much to boast about international entertainment, culinary experiences, power panels, health and wellness sessions with plenty of cocktails, high teas with prominent industry experts and thought leaders attending.
A fashion and lifestyle brand, Ajio is Reliance’s digital commerce initiative and is an understatement to being a fashion destination. Founded in 2016, AJIO is a subsidiary company of Reliance Retails that was founded by Mukesh Ambani and has its headquarters in Bangalore. Having over 2,500 brands, there are also over 6 lakh styles and trends. JIO Business has signed Indian cricket all-rounder Hardik Pandya as its brand ambassador.
Many leading personalities from the film fraternity have joined AJIO’s latest campaign which is taking TV and digital media by storm such as Shraddha Kapoor, Vaani Kapoor, Badshah and Jim Sarbh. In association with Chivas Glassware and 360 One Wealth, the luxury lifestyle weekend was back with a far more sustainable, progressive and inclusive approach.
Immediately after Lollapalooza and the Mumbai Urban Arts Festival, the Ajio Luxe Weekend was quick to take over the limelight. Some of the international and homegrown brands included Chopard, Panerai, Bvlgari, Jeep, Estee Lauder, Aveda, Hublot, Rosa Amoris, Jaipur Rugs, Porsche, MJ Label, Vandals, Franck Muller, Mercedes, Jo Malone, Terra Tribe, BMW, Ikai Asai, Mini Cooper, etc.
There were many prominent themes which highlighted this experimental show such as power panels and wellness sessions. There were plenty of engaging conversations about fashion, sustainability, the evolution of luxury, the future of beauty, circular fashion, etc. Some of the Celebs spotted at the event were Hritikh Roshan, Waluscha De Sousa, Mandana Karimi, Shraddha Kapoor, Mandira Bedi, Malavika Mohanan, Mira Kapoor, Sussanne Khan, Monica Dogra, Zayed Khan, Dino Morea, Farah Khan Ali, etc. Celebrity fashion stylist Anaita Shroff Adajania was also spotted at the event.
A complete crowd-puller event, there was also a complete golf course where attendees could have some fun playing some golf at the event as well! Not only did Ajio Luxe Weekend 2023 disrupt luxury norms but offered a lot of fun and entertainment!
