With digital penetration on a high all over the world, social
media sites and trends have paved way for not only personal branding but also
for companies and businesses to turn to this platform to reach out to customers.
media sites and trends have paved way for not only personal branding but also
for companies and businesses to turn to this platform to reach out to customers.
This use of ‘web-based’ and ‘mobile technologies’ in order to
turn communication into an interactive dialogue has taken form through various
tools such as Twitter, Facebook, YouTube, LinkedIn, Flickr, Foursquare- to name
some of the most popular social media networking sites.
turn communication into an interactive dialogue has taken form through various
tools such as Twitter, Facebook, YouTube, LinkedIn, Flickr, Foursquare- to name
some of the most popular social media networking sites.
These social networking sites are now NOT ONLY a means to reach
out and connect with friends and relatives, but also a potential way to
advertise and promote small/large businesses.
out and connect with friends and relatives, but also a potential way to
advertise and promote small/large businesses.
It is an excellent solution for money-making and is currently a
very important source for sharing and transmitting information. So the question
that may arise is whether Facebook can work as a potential ‘STAND-ALONE’ Web
Presence for entrepreneurs and small businesses across the world.
very important source for sharing and transmitting information. So the question
that may arise is whether Facebook can work as a potential ‘STAND-ALONE’ Web
Presence for entrepreneurs and small businesses across the world.
Most potential businesses and companies have already realised
the importance of placing their ‘foot in
the door’ on Facebook- it’s an easy way to reach out to customers,
advertise their products and interact with customers… in a FUN and appealing manner!
the importance of placing their ‘foot in
the door’ on Facebook- it’s an easy way to reach out to customers,
advertise their products and interact with customers… in a FUN and appealing manner!
Not only this, but creating a Facebook Page is far easier than a
website as they do not involve coding and HTML skills. Also, it’s far easier to
keep a track of your business’s growth and monitor and optimize it by viewing
the number of likes and fans on the page. Facebook pages are far easier to
optimize, now with the addition of ‘Facebook Insights’ –a powerful tool to track and monitor the growth of your Page.
website as they do not involve coding and HTML skills. Also, it’s far easier to
keep a track of your business’s growth and monitor and optimize it by viewing
the number of likes and fans on the page. Facebook pages are far easier to
optimize, now with the addition of ‘Facebook Insights’ –a powerful tool to track and monitor the growth of your Page.
Not only this, but the content can easily be edited. It is an easy and fast way for people to get your contact numbers, addresses, etc. By creating applications offered by Facebook like a Discussion tab, Reviews tab, Contest tab, a Games Tab, Sweepstakes, EasyPromos it is easier to engage with customers and people on a global scale. Besides this, a Facebook Page is a common place where people can get information about what the company does, their presence on any other social networking sites like YouTube/ LinkedIn/Twitter, etc.
It is thus one of the ‘Engaging
Channels’ between the business/company and the customers.
Channels’ between the business/company and the customers.
Facebook has thus helped to create a new trend of shopping-
Facebook Shopping; a new trend also termed as F-Commerce (e-commerce on
Facebook) – a concept that has emerged barely three years ago.
Facebook Shopping; a new trend also termed as F-Commerce (e-commerce on
Facebook) – a concept that has emerged barely three years ago.
An individual can directly purchase products through Facebook.
Many companies have already created f-commerce stores where people can shop
online through Facebook like- Apple,
Many companies have already created f-commerce stores where people can shop
online through Facebook like- Apple,
How successful F-Commerce is, is yet a debatable question that
many marketers may pose questions to.
many marketers may pose questions to.
While a Facebook Page may boost the interaction levels between
the company and the customer, a central online hub to gather information from- (a
website) is generally the most effective option for any business.
the company and the customer, a central online hub to gather information from- (a
website) is generally the most effective option for any business.
While many prefer incorporating a holistic approach with a
combination of all commerce strategies- mobile commerce (m-commerce,
e-commerce, Facebook commerce, real-world (in-store) commerce, and e-mail
commerce)… what do you think… Should Facebook replace websites?
combination of all commerce strategies- mobile commerce (m-commerce,
e-commerce, Facebook commerce, real-world (in-store) commerce, and e-mail
commerce)… what do you think… Should Facebook replace websites?
10 Comments
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