Can you
imagine just one day, without checking your phone or logging online to some
social media site? Chances are you probably cant and your one of the millions
of people affected by the social media frenzy.

There is a
very thought-provoking link between social media and its relationship with
narcissism, our self-esteem and social media addiction.  In fact, many authors are of the view that
social media serves as an ego-boosting activity which both narcissists and
people with low self-esteem seek out.  
According to
the Bergen Social Media Addiction Scale, social media addiction is linked with
personality traits; such as higher levels of extraversion and neuroticism or
lower levels of
conscientiousness.  
The lack of
face-to-face interaction is very appealing for those people who are low in
confidence and self esteem. It’s easy to hide behind a screen and just type out
words, rather than confronting a person. This actually limits the growth of a
person and he/she will always shy away from reality.
Social media
is just a method to communicate with people and this leisurely activity should
not [SHOULD NOT] be over-used, i.e.
excessively and compulsively.  Of course,
this will never happen in the society that we live in, a society where the number
of self-obsessed narcissists is only increasing.
The Internet
is a great place for a narcissist to burrow into. It’s easy to form ‘shallow
relationships’ here, which are (preferably one-way with the arrow pointing
towards themselves) and need outside sources to maintain their’ delicate but
inflated ego.

The Internet
is a place that offers you a vast potential audience and the possibility of
being anonymous. If not anonymity, then it is possible to have a carefully
curated veneer of yourself that you can attach your name to. So, basically you
control everything!
Twitter
trends are a constant addiction with something different trending every passing
hour! Even if you don’t work in the industry, its highly likely you would also
be aware of the current trending hash tag. I mean, doesn’t everyone? It sure
adds a boost to your self-esteem doesn’t it and keeps you informed about the
current news happening across the world, right?
Remember
that #HappyWomensDay was a trending hash-tag, because of International Women’s
Day? The feel good effects lingered on in organisations owing to that weekend
and came into the White House as organisations from Mashable to the White House
to Disney all delivered message’s that supported gender equality in education
and employment worldwide. Emma Watson, the U.N. Ambassador hosted a live chat
on Facebook to promote HeForShe.org. Besides this, popular movie stars Reese
Witherspoon and Laverne Cox showed their support through posts on Instagram and
Twitter.   
How
realistic is this social media image though? There is a tremendous amount of
energy that we ourselves invest in, how we see ourselves. If we get tagged in a
photo that is unflattering, we automatically un-tag ourselves; and stop to
ensure that our hair is NOT messy and we have enough make-up to look just right
before the pic is taken. So, in short – we are our very own critics!
In 1987, psychologists Hazel Markus
and Paula Nurius had claimed that a person has two selves: the “now self” and
the “possible self.” The Internet now enables a person to become his/her
“possible self,” or at least present a version of him/herself that is closer to
it.
Even science has linked narcissism
with high levels of activity on Facebook, Twitter, and Orkut and Myspace (back
in the day).Narcissists, generally have a very high self esteem but it’s very
fragile self esteem; so when a person attacks them, that self-esteem takes a
dramatic nosedive,”
Shaun W. Davenport, chair of management and
entrepreneurship at High Point University
says. 

“Some of it is that you see the
behavior more on Facebook and Twitter, and some of it is that our society is
becoming more accepting of narcissistic behavior,” Davenport says.
When asked if our society is moving
in a more narcissistic direction,
W. Keith Campbell, head of the University of Georgia’s
psychology department and author of 
The
Narcissism Epidemic: Living in the Age of Entitlement
,
 Campbell
replied: “President Obama 
took a selfie
at Nelson Mandela’s funeral
. Selfie
was the word of the year in 2013.
Narcissism
is nothing but an inflated view of the self. This self, though is more than
just a person, at least in today’s time and age. There is the constant need to
portray an image of oneself, in a positive manner especially on social media
sites and this distorted image of oneself is leading to a world of narcissists.
Parents
teach to their children by dressing them in T-shirts that say
“Princess.” Teenagers and young adults hone it on social media sites-
Facebook, and celebrity newsmakers have elevated it to an art form. Ironically,
it is the very same reason why people are lonely, sad, depressed and buried
under piles of debt.
Jean Twenge’s
influential first book, 
Generation Me had spurred a national debate for
its portrayal of the issues faced by twenty- and thirty-year olds. Now, Dr.
Twenge turns her focus to the pernicious spread of narcissism in today’s
culture, which has repercussions for every age group and class.
She
has joined forces with W. Keith Campbell, Ph.D., a nationally recognized expert
on narcissism, to explore this new plague in 
The Narcissism Epidemic, their eye-opening
exposition of the alarming rise of narcissism and its catastrophic effects at
every level of society.
Even
the world economy has been damaged by risky, unrealistic overconfidence.
Drawing on their own extensive research as well as decades of other experts’
studies, Drs. Twenge and Campbell are able to show us how to identify
narcissism, minimise the forces that sustain and transmit it, and treat it or
manage it where we find it.
 The Narcissism Epidemic is a riveting
window into the consequences of narcissism, a prescription to combat the
widespread problems that it causes, and a probing analysis of the culture at
large.
  

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