With a burgeoning middle class, a drastic shift in lifestyle
trends and the mushrooming of entertainment complexes; fast food has become an
integral part of Indian lifestyles. From teenagers to young adults, the desire
and preference for fast food (quick meals, on the move) is extremely high.
trends and the mushrooming of entertainment complexes; fast food has become an
integral part of Indian lifestyles. From teenagers to young adults, the desire
and preference for fast food (quick meals, on the move) is extremely high.
Isn’t it easy to order-in-a-quick meal while at office or at
home; or even pick something up on your way home? Speed and convenience are the
two main reasons why the growing Indian urban population turns to these quick
meals as solutions to satiate their hunger in-between their busy and hectic
schedules.
home; or even pick something up on your way home? Speed and convenience are the
two main reasons why the growing Indian urban population turns to these quick
meals as solutions to satiate their hunger in-between their busy and hectic
schedules.
Global fast food chains
are flooding into the country, changing the entire landscape of eateries in the
country. From Pizza Hut, Dominoes Pizza, Subway, Kentucky Fried Chicken (KFC), Taco
Bell; Quizno’s and Nando’s; the Quick-Service-Restaurants
(QSR) market in India is constantly expanding to the changing times.
are flooding into the country, changing the entire landscape of eateries in the
country. From Pizza Hut, Dominoes Pizza, Subway, Kentucky Fried Chicken (KFC), Taco
Bell; Quizno’s and Nando’s; the Quick-Service-Restaurants
(QSR) market in India is constantly expanding to the changing times.
McDonald’s, America’s earliest fast food chains was quick to gain popularity in India when it was
first introduced in 1996. Since then, McDonald’s in India has revamped its menu
to cater to the Indian population by adapting to the local tastes and needs. The
menu is 75% different from the standard one across the world; McDonald’s has
become a popular fast food option for many children, young adults and teenagers.
first introduced in 1996. Since then, McDonald’s in India has revamped its menu
to cater to the Indian population by adapting to the local tastes and needs. The
menu is 75% different from the standard one across the world; McDonald’s has
become a popular fast food option for many children, young adults and teenagers.
While the expansion of
existing fast food chains in the
country is continuing to meet the growing demand, other food joints such as
Dunkin Donuts, Krispy Crème and most recently Burger King have also found their
place in the country.
existing fast food chains in the
country is continuing to meet the growing demand, other food joints such as
Dunkin Donuts, Krispy Crème and most recently Burger King have also found their
place in the country.
