Author: Karina Pandya

Social Media basically refers to the usage of web-based and mobile technologies to convert communication into an interactive dialogue between users online or between the consumer and the company/brand. It can take different forms such as through magazines, Internet forums, web blogs , micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. ‘Social Media Marketing’ basically is ‘the interactive dialogue’ between customers and brands, whereby they can directly communicate with each other. This ‘new-age’ technology has grown by leaps and bounds over a mere span of a few years and has broken most barriers of communication making…

In the web-dominated world that we live in, creating and maintaining a website for your business/company is an essential requirement for your business to grow. With the increasing usage and need for the internet, people spend a lot more time ‘ONLINE’ reading about business’s, companies, news, fashion, music, etc, rather than reading in the traditional style- newspapers, book, magazines, etc. Having a website for your company/business is the most effective way of reaching out to your consumers. Traditional forms of finding information online involves searching for information using various different search engines like Google, Yahoo or Bing,  a practice called…

Day by day, online platforms are embracing social media in every possible way that they can, be it Twitter, Facebook, YouTube or any other social networking site. This is extremely important for every business in today’s digitised time. The need for relevant and good content has been, and will continue to remain, the most integral aspect for any business. So what is the basic difference between ‘content’ and ‘content curation’? What are the different tools that can be used for curating content across the web? While content simply refers to information or ‘data’ which holds some relevance to a certain…

An area, which is known to occupy the western edge of the Tibetan Plateau in Northwest India, the vibrant Tibetan Buddhist culture and spectacular landscape has enchanted tourists from across the world. Ladakh is dotted with colourful monasteries, surrounded by magnificent mountains with snow-capped peaks, black-billed magpies and narrow stretches of trees along water channels. Whether you are a cultural connoisseur or an avid adventure enthusiast a trip to Ladakh is sure to leave you spell-bound. This oasis of tranquillity and natural beauty is an ideal retreat for those who live in cosmopolitan cities. Most of Ladakh is yet only…

Playing an indispensable role in the overall development of the country, the financial sector plays a very important role in the welfare of the Indian economy. There are different types of banks, NFBC’s (Non-Financial Banking Institutes) which are known to provide various banking options for people across the country. One of the most important constituent of the financial sector is the financial institution. These establishments focus on providing various financial transactions such as loans, deposits and investments. It is an institution where financial services are provided to people. Most of these bodies are known to be regulated by the Government…

We all have been to restaurants throughout our lives, but wouldn’t you want to visit a funky, out-of-the-box styled restaurant as well? Wouldn’t it be cool to dine in a Shikhara or even an ice-lounge; or perhaps have your food while sitting in a rickshaw? Mumbai is a place where you not only can eat in luxurious restaurants and even find small quaint cafes as well; but you can also find extremely ‘unusual’ places to dine at. Not only will you find good food with great music in most of the restaurants in the city; but you will experience a…

Hailing from a life led in three different places- Mira Nair has made her impact world-wide. This realistically driven film-director captures the rhythm behind her career as a film-director to Karina Pandya.  Many Stories in India are just crying out to be made, and famous International and National film director Mira Nair loves to tell a good story no matter what the genre is. “Everyone has lost someone, everyone has been a parent or a child, everyone has been somewhere in that tapestry”, claims well-known Indian born and New York based film director Mira Nair, about her recent film The…

Karina Pandya: Gmail Sponsorship Program -GSP: All of us have our own email accounts and most likely it would be Gmail, right? Although there are plenty of other email service provi…

All of us have our own email accounts and most likely it would be Gmail, right? Although there are plenty of other email service providers such as Yahoo, Hotmail, etc. that are available, many people prefer Gmail because it is not only has a smart interface, but is also free and offers unlimited online storage for all your e-mails. Known to be Google’s approach to email and chat, Gmail is also well known for the contextual advertisements that are placed next to your emails. Most likely, the topic of these ads would be related to the topics that you had…

An anonymous blogger and public school teacher called Mrs Q recently embarked on a mission to draw attention to what children are eating at school in the States. She called her blog ‘Fed up with Lunch: the School Lunch Project’ and vowed to eat what children in public schools did, for every day in 2010. Predictably enough, Mrs Q has had more than her share of fast food like peanut butter and jelly sandwiches and chicken nuggets. “It’s very challenging to teach students when they are eating school lunches that don’t give them the nutrition they need and deserve,” she…